All businesses, regardless of size or industry, now understand the importance of content and the need to not only create great content on a regular basis, but to also proactively promote that content to their entire audience – from existing customers, qualified prospects, new leads, industry influencers, etc.

Unfortunately this might mean more work for your marketing team – already struggling to keep up with their current workload. Or it may involve recruiting other staff members that may not be particularly skilled at creating content, and therefore not using their time and resources in the most productive manner.