Media Release – Pipeline DMS Announces New Promotional Products Division

Media Release Contact: Rocky White


Pipeline Demand Marketing Solutions Announces New Promotional Products Division

New division helps organizations build brand awareness, enhance corporate events and supports integrated demand generation activities.


CHICAGO, IL – July 27, 2018 – Pipeline Demand Marketing Solutions announced the launch of their new Promotion Products division at the ASI Chicago trade show and conference hosted by the Advertising Specialty Institute®.

Rocky White, President of Pipeline Demand Marketing Solutions (Pipeline DMS), a subsidiary of PDMS Group, LLC  said that adding the new promotional product and apparel division was a natural extension of the services Pipeline DMS currently provides. “We want to continue to be a complete demand marketing partner for our clients,” White said. “As we continue to help companies build sustainable demand marketing and lead generation strategies, we are in a unique position to help an organization select the most effective promotional products and apparel that best reflects the brand and helps support the overall goals and objectives of an organization’s marketing plan. From corporate events to targeted, automated marketing campaigns – integrating promotional products in to a demand marketing campaign can not only play an important role in building a company’s brand, but can also have a significant impact on demand generation results.”  

White furthered explained the advantages of working with a full-service, demand marketing agency when considering promotional products and apparel. “Most local, mom and pop companies simply don’t have the experience, background or complete understanding of an organization’s demand marketing strategy and how to best integrate promotional products in to their overall marketing mix,” he said. “Almost  anyone can sell a company a t-shirt, mug or any other promotional product. Our value is we understand how integrated marketing activities can impact demand marketing success and can help an organization make sure that the promotional items they select effectively enhance their brand, integrate with their other sales and marketing efforts and are tightly aligned with their overall demand marketing plan,” White said.

According to ASI’s Advantages magazine, promotional and advertising companies in the Midwest sold a total of $4.8 billion worth of promotional products in 2017.

Pipeline EMS offers over 500,000 products from over 6,000 vendors in the United States, all available from it’s online catalog –


About Pipeline DMS

Pipeline DMS is a full-service Demand Marketing Agency with more than 15 years of experience in creating, designing and implementing successful closed-loop, demand marketing solutions, helping companies across the country increase demand for their products and services.

Specializing in generating qualified leads and simplifying the complex process of demand generation in today’s market, Pipeline DMS leverages the latest technology, best practice processes, and deep understanding of both inbound and outbound marketing activities to effectively and efficiently generate sustainable lead generation results.

For more information on our services, visit us online at

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