Pipeline Direct Marketing Services provides proven results for search engine optimization
By now, most software companies realize that a comprehensive search engine optimization plan is a required and critical component of their lead generation and marketing strategy.
If these terms: algorithmic rankings, spiders, crawlers, meta robots, 301 redirects, alt text, meta data, indexed pages, off-page SEO, back links, cloaking, REP tags, Iframes, etc. sound like some type of foreign language to you or your marketing team…Pipeline Direct Marketing Services can help.
Many software companies have found that effective search engine optimization goes far beyond simply purchasing PPC ads or adding metatags to their website. For software companies selling in the B2B industry, search engine optimization is a complicated and complex process that takes considerable time, effort and resources to develop a strategy that produces results. Not only is optimizing websites for search engines difficult and time-consuming, but on-going analysis and knowledge of this ever changing industry is not an option – it’s a requirement.
B2B companies face different search engine optimization challenges than companies in the B2C industries. And, within the B2B environment, companies that sell software solutions have even more unique and complicated challenges.
Recent studies indicate that B2B software buyers use search engines throughout the entire buying process – not just the research phase. That means you need to have a comprehensive SEO strategy that includes an assortment of industry terms, specific product names and various solution-oriented terminology.
So what is a comprehensive SEO strategy? For many software companies it may be a combination of various components that go beyond website copy, html coding, keywords and PPC ads.
Pipeline Direct Marketing Services offers a series of customized packages to help software companies develop a SEO strategy that delivers results.
Keyword Selection
One of the most important aspects of your SEO process is the selection of keywords and keyphrases. Using industry leading tools, Pipeline DMS will research, identify and prioritize keywords and target phrases for each page of your website.
Software Industry Directory Submissions
Based on your target market and software products, Pipeline DMS will identify and recommend industry specific directory opportunities.
Google PPC Campaigns
Pipeline DMS will design total turnkey campaigns that include the creation of Google ads, placement, keywords, bids and tracking. Pipeline DMS can also provide complete analytic services to track your clicks to conversions.
Website Content
Search engines rely heavily on the actual text of your site to determine your position and ranking. For search engines, how you say something is just as important as what you are saying. Pipeline DMS will help properly structure and rewrite content that is critical for search engines to completely understand your value proposition and how prospects can find you via search engines.
Website HTML Coding
To ensure optimal search engine optimization, Pipeline DMS will review your website and make specific recommendations or changes to your title tags, description tags, keyword tags, header tags, etc – as well as review the overall coding and linking structure of your website.
Linking Building Strategy & Development
Pipeline DMS will assist in identifying and submitting relevant links to your website. Links back to your site are one of the most important ways search engines rank the importance of your website. Pipeline DMS will locate and submit software industry specific links as well as popular paid directories.
Competitive Analysis
In today’s competitive market it’s important to know as much as possible about what the competition is doing. Pipeline DMS will evaluate and analyze your direct competitors to determine their ranking, keywords and linking sources.
- Contact us for more information about our SEO services or to request a customized SEO package.