Closed-Loop Marketing

Having a closed loop lead generation methodology in place is the single most important factor for software companies attempting to generate highly qualified leads on a consistent and continual basis.

Successful lead generation is no longer the simple, activity-based effort of the past. Traditional activities, that worked just a few years ago, seldom work in today's market. Gone are the days when a company could rely on a single marketing activity to produce a sufficient amount of highly qualified leads. Software companies today realize that they must implement some type of a closed loop model in order to produce the amount of highly qualified leads their sales teams require.

Over the last decade, Pipeline Direct Marketing Services has perfected a unique closed loop methodology specifically designed for software companies. Our RAMP™ closed loop methodology provides a proven foundation on which software companies can build successful and sustainable lead generation results.

The RAMP™ closed loop methodology was developed for software companies frustrated with the lack of results generated from their traditional lead generation activities. Using the RAMP™ closed loop methodology, software companies no longer have to “re-invent the wheel” or use the “trial and error” approach to generate highly qualified leads.

The RAMP™ closed loop methodology builds a true lead generation solution. Based on industry leading, best practices, the RAMP™ methodology is a proven way to provide a continual stream of highly qualified leads for a sales team.

And, the RAMP™ closed loop methodology is ideal for complex software sales. Across the high-tech, software industry, the decision process usually last months, or years, and typically involves multiple decision makers. The RAMP™ methodology helps effectively manage prospects throughout the entire marketing and sales cycle.

This unique closed-loop lead generation system is based on a results-driven marketing methodology that integrates all aspects of your marketing and sales processes. RAMP™ successfully streamlines your marketing and sales efforts into a seamless operation that's optimized for lead generation success.

The RAMP™ closed loop methodology integrates three business processes key to your lead generation success:

  • Strategic Marketing Planning: Is your Unique Value Proposition (UVP) well understood by your marketing and sales teams AND is your UVP reflected in all of your marketing, lead generation and communication efforts?
  • Lead Generation Activities: Are your tactical lead generation activities based upon your UVP and are you implementing the activities that produce consistent, qualified leads with easily measurable return on investment?
  • Lead Management: Are you properly prioritizing and managing your potential customers from initial contact through to closure with tight integration of both your marketing and sales processes?

Founded on proven best practices, specifically designed for the software sales process, our RAMP™ model creates an easy, step-by-step process that virtually guarantees continual lead generation success.

Learn how Pipeline Direct Marketing Services can help solve your lead generation issues and position your company for continual lead generation and sales success.