Why Pipeline

The PipelineDMS approach to demand creation is that successful lead generation must be an integrated process, not a singular event.

In today's tight economy, there are no more short cuts to lead generation. More and more companies are discovering that their traditional lead generation tools are painfully ineffective. And now more than ever—inconsistent, ineffective demand generation means your bottom-line is suffering.

Integration is the key. Not only integration among different marketing activities (direct mail, telemarketing, Web marketing, etc.), but also integration of essential business processes across your sales and marketing departments. For companies that meet this difficult challenge, the reward is a consistently reliable sales pipeline, which equals an increased bottom-line.

PipelineDMS has uncovered three principal reasons why most lead generation activities fail to deliver:

  • Poor Strategic Planning. Activities were not properly planned in concert with the company's overall marketing strategy. Companies that do not have clear understanding of their Unique Value Proposition, target market, corporate marketing statement, etc. - understandably often have less than desirable results with their lead generation.
  • Ineffective Lead-Generating Activity. A poorly planned and/or executed demand generation activity will result in wasted time, effort and money—while producing minimal, or zero, results.
  • Failed Lead Management. For most companies, a communication barrier between sales and marketing means that sales leads are improperly managed from initial inquiry through to closure, often contributing to a real, or perceived, lack of quantity and/or quality of leads.

While poor results can be attributed to any one of these factors, it is usually a lack of the right combination of all three. To achieve truly successful lead generation, you must adopt a closed-loop lead generation process that properly integrates the key areas of:

  • Strategic Marketing Planning
  • Lead Generation Activities
  • Lead Management and Interaction with Sales

PipelineDMS has created a unique solution that provides the proper balance and integration of these key areas. Our RAMP™ model is a closed-loop solution designed to link the various contact points within your organization in order to generate exceptional results from your marketing and lead generation efforts.

Our methods are proven—we've invested more than 10 years in developing the RAMP model and our accompanying marketing services.