Enquiro Webinar - How to keep and convert visitors on website landing pages
This Friday, March 14 Enquiro is hosting a webinar entitled “Coaxing the Conversion” - How to keep and convert visitors on website landing pages. The webinar will be conducted at 2:00pm Eastern, 11:00am Pacific.
According to Enquiro, “In this 50 minute live event catered to B2B online marketers and web designers, attendees will learn what the latest research tells us about landing page content and layout. We reveal what business to business purchasers look for at various stages of their buying cycle, and how marketing campaigns should be adjusted accordingly. More specifically, Enquiro’s new eye tracking research examines what these buyers look at on B2B landing pages and shows how the principle of barrier scanning can be used to effectively coax eyes towards the desired conversion.”
I have attended a few of Enquiro’s webinars and found them to be worth the time. Of particular interest – and a topic I’m sure they will cover in this webinar as well – is their research concerning when B2B prospects use search engines and what they are looking for during the different phases of their buying cycles.
You can register for their free webinar here.
