Pipeline’s Lead Generation Blog

Archive for September, 2008

Telemarketing Success = Having More Conversations

Saturday, September 13th, 2008

If you’re using telemarketing as part of your lead generation mix, you know what powerful medium it can be – IF done properly.   Many of our clients are increasing their telemarketing efforts to not only generate leads – but also to capture new profile information, update company/contact information, build their database, add email addresses, gain permission to follow-up, etc.   But regardless of your plan for telemarketing – the bottom line is that in order for your telemarketing to be successful you have to have conversations with your prospects.   Here are five tips we’ve put together to help increase your conversation rates.

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