Generating Leads in a Soft Economy
Tuesday, August 5th, 2008An area of concern – and a hot topic with many of our clients - is the economy. While the economy is not dominating all of our conversations, it’s certainly an issue that is getting some significant time and attention. While a few people are predicting a significant downturn, most people we talk to do agree that IT spending does seem to be slowing down. Some markets and industries are slowing down more than others as the current slowdown certainly appears to be uneven.
In fact, in a recent Forrester Research document published an June 16, 2008 titled - US IT Market Outlook: Q2 2008, Not So Bad So Far — But There Is Worse To Come In The Rest Of The Year , the author Andrew Bartels summarized, “With Q1 2008 data now in for both the US economy and the US tech market, the year has started out much as we expected. The data so far supports our projection that the US market for technology goods and services will see a slowdown in growth in 2008, to 3% from 6% in 2007. This slow growth rate is mainly due to an assumed mild, two-quarter recession in the US economy.”
But even though the outlook might not be bright, - it doesn’t mean that generating new leads and closing new business needs to feel like it’s impossible.
