Pipeline’s Lead Generation Blog

In the constant struggle to generate qualified leads, most sales and marketing executives unfortunately don’t have a quick, easy and objective way to measure the overall effectiveness of their lead generation efforts.   For many software companies today - generating new, qualified leads is one of their most challenging business issues.

After years of studying, developing and implementing successful lead generation programs and processes for software companies, we have developed a lead generation test that companies can now use to measure the effectiveness of their lead generation program.

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One of the most popular sections of our old newsletter (which we retired at the end of last year to focus on our new blog) was our “Quick Tips” section.   This section, for those of you that did not receive our newsletter, was a series of short, condensed tips and tricks about various topics relating to lead generation.    We also incorporated many of our Quick Tips into our seminars and presentations.   As a quick and easy read - these Quick Tips have been well received by our readers and we have decided to continue them in this blog.   

We’ve created a separate “Quick Tips” category you’ll find on the right hand side of each page under the Category heading.  Hopefully you’ll get some value out of these tips…and of course, let us know what you think…

Quick Tips:   Lead Generation - Before You Start…

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Yesterday I posted some information and a few links concerning vertical search engines. 

While it’s not a vertical search engine, I ran across this site a few weeks ago and I think it’s a pretty interesting take on how people may use search engines in the future…not only in their initial search process, but also as they compare and contrast vendors and products throughout the buying process.

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