Pipeline’s Lead Generation Blog

One of the most popular sections of our old newsletter (which we retired at the end of last year to focus on our new blog) was our “Quick Tips” section.   This section, for those of you that did not receive our newsletter, was a series of short, condensed tips and tricks about various topics relating to lead generation.    We also incorporated many of our Quick Tips into our seminars and presentations.   As a quick and easy read - these Quick Tips have been well received by our readers and we have decided to continue them in this blog.   

We’ve created a separate “Quick Tips” category you’ll find on the right hand side of each page under the Category heading.  Hopefully you’ll get some value out of these tips…and of course, let us know what you think…

Quick Tips:   Lead Generation - Before You Start…

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If you’re using telemarketing as part of your lead generation mix, you know what powerful medium it can be – IF done properly.   Many of our clients are increasing their telemarketing efforts to not only generate leads – but also to capture new profile information, update company/contact information, build their database, add email addresses, gain permission to follow-up, etc.   But regardless of your plan for telemarketing – the bottom line is that in order for your telemarketing to be successful you have to have conversations with your prospects.   Here are five tips we’ve put together to help increase your conversation rates.

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