Pipeline’s Lead Generation Blog

When we engage with a new software company to help them improve or “fix” their lead generation results – inevitably they want the quickest, fastest, easiest way to generate more leads…oh, and can we do that by tomorrow?     If it were only that simple.

If you’re not generating enough leads to satisfy your sales team, there is a very good chance you don’t just have a problem with your campaigns or activities – in most cases you have a problem that goes much deeper than just tactical lead generation activities.  You more than likely have a marketing and sales issue that’s not going to get solved overnight.

In over 15 years of focusing on lead generation solutions for the software industry – our answer to the “quick fix” has remained the same…

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In a December, 2007 article in BtoB magazine, Marketers face challenges from economy to ecology, Kate Maddox writes as one of her top ten trends for 2008, “a big focus for marketers next year will be improving the operations and performance of their marketing organizations, which goes well beyond proving ROI on marketing investments.”

“The No. 1 challenge for CMOs is fixing broken marketing organizations,” said Donovan Neale-May, executive director of the CMO Council.

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